HEATHER HOLLEY
Heather Holley
Producer-Writer-Editor

It's rare to find a journalist who relishes answering questions about themselves. It's against our nature. We are never the center of the story. We are always telling the stories of others -- at least 99.9 % of the time. As for that tenth of a percent and as for me -- I'm simply someone who believes in the truth -- finding it and sharing it. The who, what, where, when, why of life. And sometimes most importantly, the how -- how does this affect my life in my corner of the world?​
​
Our work is often hard and often at some of the worst moments of life. So, I decided to create a lighter-hearted look at me:
RECENT WORK
All Videos
All Videos


Israel Strikes on Lebanon

Do Celebs Influence Voters?

Trump Crypto

Savings Lives with Cancer Screenings
​Heather Holley​​​​
​
​
​
Journalist with 25+ years of experience
​
Avid Media Composer editor with 25 years of experience
​
Visual storyteller from concept to completion
​
​
​
​
CORE COMPETENCIES
• Excellent Editorial Judgment
​
• Expert Avid Media Composer Editor
​
• Proficient Adobe Premiere Pro / CC
​
• Proficient in Inews & Media Central
​
• 15+ years of News Field Production
​
• Writer able to make the most complex
stories understandable, compelling, and relatable for audiences
​
• Excels as solo prod/editor or with team
​
• Proven professionalism in high stress
situations and tight deadlines
​
• Unmatched Integrity and Work Ethic
EDUCATION
​
University of South Carolina
BA of Media Arts, Dec 1995
Audio/Video/Scriptwriting
3.85/4.0 within Major
PROFESSIONAL EXPERIENCE
CNN Cross Platform Producer 2021 to present
• News of the Day Package Producer/Writer, airing on all network shows
• Mentor for News Associates
• Mentor Program Participant 2022
NBC News Channel Live Desk – Producer/ Editor 2005 to 2021
• News of the Day & Spl event package producer, editor, and writer
airing on 200+ clients and affiliates daily
- News Channel President Sharon Houston: “You are the best at what you do.”
- Former News Channel President Bob Horner said my team’s (including Jay Gray and Craig Helfant) stories on the D Day anniversary were the best pieces to ever come out of News Channel
• Field Producer for multiple stories and large scale events
• Clear, concise communication for clients and affiliates during live shots, either on remote or in office
• Generic Live shot producer, IFB gizmo operator for clients during live offers
• Chosen for 7 Olympic Remote Teams: assignments including package producing and editing and reporter stand up field producing
• Created the producer media organization system for the Live Desk
• Responsible for training numerous younger editors on MC editing and best practices
• Work closely with IT department to troubleshoot editing issues
• Work closely with Media Managers to optimize space and utilization of Avid Systems
• Wrote the Operations Training manual in 2006
• Chosen by Bob Horner to lead the team that created a blueprint eventually used to create sections of the News Channel Manage web page
• Earned multiple Ovation and GEM awards -- Earned more than 30,000 points in the THX Peer to Peer recognition program
Freelance 1993 - 2005 Various
• Producer/Production Coordinator/Videographer (Commercial/Film)
• Studio/Remote Camera/Tape Operator/Grip Utilities (Broadcast)
• Managed production staffs of 5 -10 on projects with budgets from $500 to $300,000
• Clients include: ESPN, CBS Sports, Jefferson Pilot Sports, McCanse Productions LA, WISTV, Mad Monkey Productions, Zero Gravity Productions, Take Ten Productions
• Worked on teams that garnered national Addy & Emmy Awards
Take Ten Productions 2000 – 2002 Commercial Production Specialist
• Producer/Writer/Videographer/Editor for commercials and long format pieces
• Worked in tandem with Sales staff and clients on projects
• Work garnered 3 Telly Awards
• Associate Producer for Children’s Miracle Network Telethon broadcasts
WISTV 1995 - 2000 Production Technician
• Responsibilities included Audio engineering for all pre-production and live broadcasts for news and special projects
• Excelled in all areas of Production Department with marked proficiency in Camera, Tape, Studio & Remote Camera, Master Control
EXPERIENCE




















Address
1393 Red Cedar Trail
Stone Mountain, Georgia
Phone
704.650.9904