HEATHER HOLLEY
Heather Holley
Producer-Writer-Editor
Storyteller

TV work


GuthrieFaithJasonCarroll

MJLeeEpsteinRedactions

ODUAttackBrianTodd

Everest Derek Van Dam for TV

Vaccine Integrity

NewsomVRoganElexMichaelson

EpsteinRocksBritianMaxFoster

TrumpNorthKoreaWillRipley

KardashianMoonLandingForeman

MinnesotaCrimeRealityOmarJimenez

Miracle0142025CAFirespiecewriter

60MinutesTurmoilBrianStelter

Texas Floods Ridealong

SidneyTragedyWillRipley

RepGonzalesAccusationsSunlenSerfaty

Texas Camp Mystic

ChinaPropagandaWillRipley

Texas Flood

AndrewEpsteinMaxFoster

California WildFire

BondiBeachAttackWillRipley

HowIranGotHereFredPleitgen

2025TopTenLegalJeanCasarez

ReinerNickWatt

DallasShootingEdLavandera

PatelUnderScrutinyBrianTodd

PA Beheading Attack

ChicagoCaseDroppedOmarJimemez
Recent TV Work
Recent Digital Horizontal Work
Digital Horizontal Work


CMU_GA Election V4

CMU Vance Orban3

CMU_Colbert_V4

CMU MLB 4

CMU_SCOTUS

CU Mullins DHS_v4

CMU_Nowruz_V5

CMU_Iran_V3
Recent Digital Vertical Work
EXPERIENCE



















​Heather Holley​​​​
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Visual storyteller from concept to completion​​
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Journalist with 25+ years of experience
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Avid Media Composer/ Adobe Premiere Pro editor with 25 years of experience
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​CORE COMPETENCIES
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• Video Producer
• Script/News writer
• Expert Avid Media Composer Editor
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• Proficient Adobe Premiere Pro / CC
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• Proficient in Inews & Media Central
• Generative AI applications
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• 15+ years of News Field Production
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• Writer capable of transforming complex information into understandable, compelling stories for a wide range of audiences
• Excellent Editorial Judgment
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• Excels as solo prod/editor or within team
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• Proven professionalism in high stress situations with tight deadlines
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EDUCATION
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University of South Carolina
BA of Media Arts, Dec 1995
Audio/Video/Scriptwriting
3.85 within Major
PROFESSIONAL EXPERIENCE
CNN Cross Platform Producer 2021 - 2026
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Producer, writer, and editor for News of the Day packages airing across multiple CNN network shows
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Produce digital‑first video packages for CNN.com and CNN social platforms, collaborating closely with editorial, social, and programming teams
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Pitch and develop original story ideas, resulting in multiple produced digital and on‑air pieces
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Book production facilities and camera crews; coordinate logistics across teams and deadlines
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Conduct interviews with newsmakers, experts, and on‑scene characters
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Coordinated across business units on AI processes to enhance workflows and production
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Led team integration of AI applications
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Authored internal workflow and best‑practice documentation to improve CPP team efficiency
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Selected mentor for News Associates; invited speaker on writing and production workflows
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Participant, CNN Mentor Program (2022)
NBC News Channel Live Desk – Producer/ Editor 2005 - 2021
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Produced, wrote, and edited daily News of the Day and special event packages distributed to 200+ affiliates and clients
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Field producer for major breaking news stories and large‑scale national events
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Managed real‑time communication with clients and affiliates during live shots, both remotely and in‑house
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Served as live shot producer and IFB operator supporting on‑air talent
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Selected for 7 Olympic remote teams, supporting package production, editing, and reporter stand‑ups
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Designed and implemented the producer media organization system for the Live Desk
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Trained and mentored junior editors in Avid Media Composer and newsroom best practices
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Partnered with IT to troubleshoot and resolve editing and technical issues
Earned multiple Ovation and GEM Awards
​​Freelance 1993 - 2005 Various
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Served in multiple roles for commercial, broadcast, and film projects with budgets ranging from $500 to $300,000
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Clients included ESPN, CBS Sports, Jefferson Pilot Sports, and regional broadcast outlets
ollaborated on teams that earned national Addy and Emmy Awards
Take Ten Productions 2000 – 2002 Commercial Production Specialist
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Worked directly with sales teams and clients from concept through delivery
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Projects earned three Telly Awards
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Associate Producer, Children’s Miracle Network Telethon broadcasts
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WISTV 1995 - 2000 Production Technician
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Audio engineering for pre‑production and live broadcasts, news, and special projects
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Operated camera, tape, studio, master control, and remote production equipment
It's rare to find a journalist or storyteller who relishes answering questions about themselves. It's against our nature. We are never the center of the story. We are always sharing the stories of others -- at least 99.9 % of the time. As for that tenth of a percent and as for me -- I'm simply someone who believes in the truth -- finding it and sharing it. The who, what, where, when, why of life. And sometimes most importantly, the how -- how does this affect my life in my corner of the world?​
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Our work is often hard and often at some of the worst moments of life. So, I decided to create a lighter-hearted look at me:





